Director | HLT Advisory Inc.
Ken is a seasoned sales & marketing practitioner with over 25 years of senior management experience in the Canadian hotel, airline and tourism sectors.
Ken started his marketing career with Wardair Airlines in 1988 followed by a stint at Canadian Airlines. He then took the helm, together with full P&L responsibility, for Ottawa Tourism (1994-1996) and then the Americas’ division of Hong Kong Tourism during its tumultuous repatriation era in the late 1990’s. From 1998 – 2013. Ken served as Vice-President Marketing & Sales for Delta Hotels and Resorts.
Ken’s experience has focused in the realm of brand and tactical marketing with direct experience over a 25 year span in brand positioning, as well as hands-on execution of digital strategies and CRM disciplines including oversight of the Delta Privilege loyalty program. It is noteworthy that Ken held responsibility on behalf of the city-state of Hong Kong for all US, Canadian and South American media relations and messaging during its 1997 repatriation to China.
Currently Ken has focused, during his tenure with HLT, on lodging, tourism, meetings & conventions assignments providing strategic planning support and revenue generation strategies and tactics. Additionally, he has taken on broad based strategic roles in support of national and provincial tourism sector organizations.
Ken has a Bachelor’s degree in Political Science from Brock University and lives with his family in Oakville, Ontario.