March 2, 2021 – March 3, 2021 all day
Delta Hotels By Marriott Toronto Airport and Conference Centre
655 Dixon Rd
Etobicoke, ON M9W 1J3
Stephanie Gadbois, Managing Director

The Hotel Association of Canada (HAC) is the Leading Voice of the Canadian Hotel and Lodging sector. For over 100 years, it has worked to enhance the prosperity of the industry through strong member engagement, effective advocacy, and the provision of value added programs and services. The Hotel Association represents more than 8,253 hotels, motels and resorts that encompass the $20.8 billion Canadian hotel industry which employs 306,600 people across Canada.  The HAC Conference (HAC), which started in 1992, provides an opportunity for those involved in the operations of lodging enterprises (mid- and senior-levels) and many industry suppliers, to gain timely insights into industry trends and current practices.



Join the growing number of delegates who benefit from interactive sessions and timely insights into operational trends and activities. This is a unique opportunity for Hotel Corporate Management, Regional and General Hotel Managers, Hotel Owners/Investors, Directors of Operations, Industry Suppliers, and Educators to gain a better perspective on the potential of this rapidly evolving industry.

Open to members and non-members of HAC, conference delegates include:

  • All corporate-branded hotel companies (Hilton, Marriott, IHG, etc.)
  • Provincial and Territorial Hotel Associations
  • Allied Members (suppliers to the industry)
  • Educator and Student Members

Audience Size: 400

For full conference details including program, speakers, how to register, and sponsors, visit

Big Picture Conferences (BPC) is a strategic business partner for the Hotel Association of Canada, producing the annual event since 2007. BPC develops program content, organizes quality speakers, coordinates marketing services while managing venue arrangements, registrations, finances and provides sales and logistic support for sponsorship sales.


For more information on sponsoring opportunities for HAC and to request a copy of our sponsorship catalogue please contact:

Stephanie Gadbois
Managing Director | Big Picture Conferences



The HAC Conference brings together individuals from a broad cross-section of disciplines and professional associations. The primary objective of the conference is to provide a learning and networking forum for attendees involved in the Canadian hotel industry.

If you, or someone you know, would be interested in participating as a speaker or a moderator, please submit a brief biography indicating a topic you would be best qualified to contribute to. As members of a panel, our non-paid speakers draw from their own experiences to deliver an educational and informative presentation that is lively, objective, and non-commercial.

Please email your biography to:
Stephanie Gadbois
Managing Director | Big Picture Conferences Inc.
(416) 924 6002


Big Picture Conferences (BPC) is dedicated to the synergistic production of annual conferences and networking events for the Canadian hospitality industry. Our roster includes annual events in major cities across Canada and we have volunteer opportunities year round.

BPC gives students and recent graduates with hospitality, event management, and related backgrounds the opportunity to be involved in first-class conferences. Volunteers dedicate their time to helping make sure that each conference is a success. They have the chance to network and learn while being part of the “behind the scenes” excitement during the conference.


The Hotel Association of Canada’s Awards of Excellence was developed for the purpose of recognizing members who demonstrate significant accomplishments, exemplary leadership and tireless commitment to Canada’s lodging industry.

Awards are presented annually to HAC members in the following categories:

The Humanitarian Award: The purpose of this award is to recognize those working in or who are affiliated with Canada’s lodging industry who demonstrate dedication and responsiveness to the needs of the local, national and/or global community.

The Human Resources Award: Given for programs/individuals that develop a climate conducive to new and/or repeat business, create goodwill among guests, provide special services, reverse negative public relations situations or effectively solve guest complaints.

The Green Key Environment Award: Recognizes lodging properties that have developed a culture towards integrating environmental management practices that improve everyday operations and the bottom line, while maintaining quality service and meeting guest expectations.

Aspiring Hotelier Award: This award will be presented to the individual that has, of their own accord, made an outstanding contribution of leadership, service and exemplary professionalism.

HVS Most Impressive Hotel Repositioning Award: Faced with ever-changing market demands, hotel teams have turned to repositioning as a way to improve operational and financial performance. Awarded to a hotel owner, management company or General Manager who undertakes a major renovation, re-branding, or hotel transformation that capitalizes on the dynamics of a market.

Revenue Performance Team of the Year Award: At a time where internet distribution is at an all-time high, hotel yield and revenue management is changing so rapidly that it is difficult to balance the immediate needs of the business with the long-term positioning of the hotel. Awarded to the hotel revenue team who are all working together to produce exceptional revenue results.

View the Past Winners HERE.

Past Events

  • HAC 2019 Program thumbnail
    HAC 2019 Conference Program
  • 2018 HAC Conference Program
  • 2017 HAC Conference Program
  • 2016 HAC Conference Program
  • 2015 HAC Conference Program
  • 2014 HAC Conference Program
  • 2013-HAC-Conference-Program
  • 2012-HAC-Conference-Program
  • 2011-HAC-Conference-Program
  • 2010-HAC-Conference-Program
  • 2009-HAC-Conference-Program
  • 2008-HAC-Conference-Program
  • 2007-HAC-Conference-Program

Hotel Association of Canada’s National Conference Photo Galleries